FAZIT. II. WERBUNG IN CHINA 1. DIE ENTSTEHUNG DER WIRTSCHAFTSMACHT CHINA Die deutsch-chinesischen Wirtschaftsbeziehungen Chinas. Melanie Schwab und Prof. Dr. Sven Pagel haben sich über Werbe-Videos für den chinesischen Markt angeschaut und kulturelle. Das Image Chinas in deutsch- sprachiger Werbung. Eine explorative Studie. Bachelorarbeit zur. Erlangung des akademischen Grades. „Bachelor of Arts“.
Thalia bewirbt chinesische StaatspropagandaWerbung für den "Sozialismus chinesischer Prägung". Eine dieser Buchserien, die nun auch in Thalia-Filialen prominent ausliegt, ist "China. Inhaltsverzeichnis. 1. Einleitung. 2. Der wirtschaftliche Wandel der VR China. 3. Chinesische und deutsche Werte im Vergleich. 4. Die Wirkung verschiedener. Die Österreich Werbung präsentiert den Markt China mit detaillierten Zahlen, informiert über Reisegewohnheiten und stellt die dazu passenden.
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Chinesische Werbung wurden, die die Seiten anbieten. - Bücher direkt von chinesischen StaatsverlagenIn China erhalten demnach die Belange der Gruppe die oberste Priorität.
Chinese shopping is becoming more and more popular. In his classic etymological dictionary Shuo wen Jie zi written nearly years ago, Xu Shen showed how every character can be analyzed by breaking it into component characters, which themselves can be broken down further, so that ultimately only a couple hundred root pictographs and ideographs generate all of the characters..
Exploring and reviewing all the Chinese podcasts available; learn Chinese podcasts, Chinese language podcasts, English podcasts about China.
Dieser Mathe-Trick ist sehr interessant, da er die schriftliche Multiplikation anschaulich darstellt. Chinese scientists have created the world's first light-based quantum computer, called Jiuzhang, that can reliably demonstrate "quantum computational advantage", a milestone in which a quantum machine can solve a problem no classical supercomputer can tackle within a reasonable amount of time, according to a study published in the journal Science on Friday.
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China Paperback Illustrated Books. In fact, it is the third largest fully mobile app after WeChat and QQ with Other than that, the company is trying to make the app more than just a dating site by launching a campaign to help homeless cats and dogs in China.
They also launched a new advertising platform for offline retailers. Advertisers can target customers through location-based services as well as standard targeting options based on interests, demographics, etc.
For instance, when users are searching for their potential dates, advertisers can place an ad for a local bar or club with a discount offer on their result sites so as to attract customers to pay a visit.
Momo offers relatively advanced targeting for advertising, as users purposely populate their accounts with their interests and other relevant information to make themselves more attractive to other users.
This makes advertising on Momo very powerful for businesses. Meitu is an app that has been incredibly popular in China for years. It was one of the first apps to bring photo touch-ups to the masses.
Almost all the selfies you see in China now undergo this process. It also allows users to upload these photos directly to other social media platforms.
However, in a recent announcement Meitu has announced that it is going to focus more on the social aspects of Meitu, which has been in beta since May, and plans to expand its offerings and become a full-fledged social media platform.
Marketers throughout China are eagerly awaiting for this platform to fully released as with its massive user base it has the potential to be one of the strongest platforms for social media marketing in China.
Meipai was a pioneer in live video streaming, however, when other companies began to join the fray they saw their market share shrink drastically.
The biggest competitor to Meipai was Douyin. With a similar user base and its skyrocketing popularity, Meipai was unable to keep up.
It attempted to implement a variety of new strategies to boost revenues and save the platform, but ultimately its user base has continued to shrink.
With its user base dropping from million MAU to 98 Million in early Implementing the changes also resulted in several temporary shutdowns of the platform.
All of the inconsistency and negative news resulted in both creators and users leaving the platform. Do you think they look better? Advertising on Meitu is great for brands that focus on female consumers and rely on visuals to promote their brands.
For businesses, Meitu does offer advertising options that brands can take advantage of. The average daily active users rose by 29 percent when there were theme promotion events.
These statistics show that Meitu users have a strong desire for social networking and stickiness to the platform. With the launch of the new platform, businesses will be able to start on the platform with a level playing field, as brands will likely all have to start from square one.
An interesting prospect for companies just getting started with social media marketing in China! Kuaishou was founded in by Hua Xu in Beijing.
Kuaishou is one of the many short video sharing and live-streaming apps to gain popularity in It received investment from a number of companies including Sequoia Capital, but its most recent funds came from Tencent in the form a million RMB investment in March As of November , its registered users had already exceeded million.
Users on the platform create, view, and engage with short videos. As of its last reporting in December the platform had million daily active users. In a study done by QuestMobile in February , it was found that users spent an average of 63 minutes on the app.
The videos are able to be played rapidly, keeping users engaged and constantly hungry for new content. Videos on the platform have a maximum length of 57 seconds, making them easy to watch on mobile and on the go.
As of December , Kuaishou introduced a new feature, a game center, that allows users to play games within the same app, trying to pave their way into an all-in-one entertainment app like Wechat.
They recently landed themselves in hot water with the government after users began uploading videos promoting counterfeits and reform after being reported to have users uploading contents such as promoting counterfeits and glorifying the lives of pregnant teenagers.
These posts stirred up quite the controversy when they were posted. The majority of users on Kuaishou are from tier-2 cities or below with a comparatively low educational level high school or below.
This can help companies to expand their business in China in a place that likely has less competition. With new infrastructure projects on the horizon and a populace getting more and more educated these areas to present a significant opportunity for businesses.
Top 10 China Digital Marketing Trends For many years it was called the Chinese Youtube, which you can see from the name seems to be exactly what they were going for.
However, in the last year or so Youku has started to fall behind its rivals. However, unlike Youtube, where user-generated content is king, Youku contains more professional content than individual user-generated content.
Users can even stream or download movies and TV shows directly on Youku. Youku has million active users , according to DMR Stats.
It also claims to have over million views on its videos per day! Youku offers many types of paid advertisements such as banner ads including static and animated , text links, buttons, in-stream advertisements, branded viral videos, and pause ads.
As of , Youku has lost its market position as the dominant force in online video. Tencent Video has taken the reigns. Baidu Tieba is the largest communication platform in China provided by the search engine company, Baidu.
Baidu Tieba is a keyword-based discussion forum where users can search for information through a search bar. This forum covers hosts discussion on nearly every topic imaginable, making it another platform for businesses getting started with social media marketing in China.
If you had to compare it to something in the West it would likely be most comparable to other open forum platforms. What is Baidu Tieba?
Baidu has million monthly active users , according to DMR Stats, which we do think is a bit inflated given that it only had million users as of last official reporting in Users, especially businesses, can create their own content and target specific niche groups through the platform.
Businesses can post on a range of topics and utilize the platform to engage with other users. This is what makes it so popular for many social media marketers in China.
Using this platform correctly can help develop an organic presence in China without resorting to paid advertising. This platform can be very useful for businesses that have good brand awareness in China, yet little presence on Chinese social media platforms.
It can also be a powerful tool for collecting feedback from Chinese netizens. Advertising on all of these platforms is available in some shape or form whether it be through KOL promotion, standard banner ads, or plain-old organic outreach!
For companies that work in a specific industry, these will be the ideal platforms for social media marketing in China. Xueqiu is a platformed designed for investors to discuss and learn more about a range of different financial assets.
Investors can examine data across the US, Hong Kong, and Chinese stock markets, along with several bonds, funds, trusts, and Bitcoin.
Users can get up to date alerts, news bulletins, and price changes all within the platform itself. They can also follow other investors, communicate with them, and discuss investing strategies in large forums.
However, the platform does not offer broker services as of yet, but it plans to in the future. This would allow users to buy and trade stocks directly in the platform further increasing its attractiveness to individual and professional investors.
Aside from equities and financial products, there is also a section devoted to real estate, where users discuss up and coming investment opportunities and trends in the real estate market.
Many compare this platform to SeekingAlpha. For those in the financial services or real estate industries, this is the ideal place to start social media marketing in China.
The Ultimate Chinese Financial Platform. Launched in February , Keep is meant to act as a professional trainer. Its primary draw is that it offers a variety of training courses and videos that teach you how to work out anytime, anywhere.
It also offers dedicated activity trackers where you can record your progress. The company behind Keep also sells hardware, including a smart treadmill to track and analyze your workouts.
It even opened an offline gym in Beijing to further connect with users! It had over million monthly active users in August , but no updates on the user base have been released as of now Jan This can all be shared to other social media platforms like WeChat and Weibo.
This is an ideal platform for businesses involved in the health, wellness, and physical fitness sectors to use for social media marketing in China.
Mafengwo was launched in late and has since then acquired over million active users. According to statistics, there are over million registered users.
The platform is available both as a webpage and an app. Today Mafengwo hosts more than 1 million user-generated travel guides and has seen massive amounts of engagement on its content.
Chinese tourists travel in large tour groups organized by tour operators. However, in recent years a new type of Chinese tourist has begun to emerge, the free and independent tourist FIT.
These tourists prefer to book on their own and decide their own itineraries. Mafengwo caters to this market as a source of information for these tourists.
For those in the tourism industry, this is the ideal platform for social media marketing in China. For paid advertising, it obviously makes sense to target the OTAs like Ctrip, Qunar, etc, but this is a platform where you can truly focus on building a brand.
Advertising is available on the platform, but as with almost any platform in China, KOL promotion on Mafengwo can go a long way.
Seasoned travel experts with large followings on Mafengwo are often willing to collaborate with brands to promote their businesses. This method can be incredibly effective for reaching the elusive FIT demographic in China.
Unfortunately, Mafengwo got into some trouble with fake user-generated content UGC in For more information check out our article on Mafengwo below.
Although gaming is the main focus of the platform, videos with content ranging from sports, variety shows and entertainment can also be found on the platform.
Douyu is partnered with Tencent, after Tencent became its largest shareholder in March As one of the largest game publishers in China, this partnership between Douyu and Tencent clearly makes sense.
As of September , the platform had 7. The majority of the traffic to their website is from China at a rate of around The company also holds live e-sports competitions in the hopes of further developing the industry.
E-sports is seen as an up and coming industry by analysts around the world, so we expect Douyu to continue to make waves in Douyu vs. If you are looking to promote a new game in China, bringing it up on Douyu and working with Douyu influencers would be a great move for promotion.
It was founded in by Fan Lin with its headquarters in Beijing. Maimai achieve unicorn status a valuation over 1 billion dollars just this year and is planning to IPO in the United States in On this platform, you can discuss and share different information about your career on their forum which can make your job search a lot easier, and at the same time help you build a larger network.
While these numbers seem a bit on the small side compared to other platforms covered above, this is a platform catered specifically to professionals making it a bit more niche.
Users of Maimai can easily find potential investors for their business on this platform as well. This platform has huge potential for social media marketing in China.
Odds are if your business has had success using Linkedin for marketing than this could offer similar results.